26 11, 2019

Limited Edition Bait “Sexy Sardine” Available for Limited Time Only!

2019-12-04T13:03:23-08:00November 26th, 2019|News & Announcements, Newsletter|0 Comments

Hookup Baits is bringing back the tricolor, limited edition "Sexy Sardine" in the 1/4, 5/8, 1.5 oz, 3 oz and 4 oz in limited quantity. Once they are sold out, we will not be bringing them back. Our Original Glow Green and Sardine Green Silver have proven to be effective and versatile. After extensive testing over the past several months our team has found the bright lateral line simulates a bait fish, triggers more bites, all while maintaining the patented design. Sexy Sardine targets all saltwater bass, yellow tail, rock fish and halibut. This is limited release with a limited quantity available.

22 11, 2019

Gift Cards Now Available!

2019-11-22T12:34:26-08:00November 22nd, 2019|News & Announcements, Newsletter|0 Comments

It's that time of year to start thinking about Holiday gifts. Not sure which jig your loved one uses? Want to give your boss the perfect holiday gift but have now idea about fishing? No worries! Now you can gift the amazing Hookup Baits virtually via electronic gift cards...they're as good as cash! Gift options range from $25-$250. So no excuses now on getting that special someone the best holiday gift ever! Click Here to Purchase Gift Cards!

5 11, 2019

Hookup Baits Gives Back! 2,300+ Halibut Release in Mission Bay

2019-11-05T11:18:35-08:00November 5th, 2019|Fishin' Reports, Giving Back, News & Announcements, Newsletter, Shows & Events|0 Comments

About a year ago Hookup Baits had the opportunity to participate in collecting adult Halibut for a study with HUBBS SeaWorld Research Institute. On Thursday, 10/24/19, the HUB team as well as several other volunteers helped release 2,300 baby Halibut into Mission Bay! The study was a huge success! It was such an incredible learning experience and privilege to talk to the Scientist about the program, assist in releasing, and being a part of this amazing day on the water. We asked Tom and Cash Troop as well as Little Jax to join us so they too could be a part of this successful day. Get involved in volunteering for future events to support our San Diego fishing community. Learn more here: Hubbs SeaWorld Research Institute Photos Enjoy a few select photos below. View entire gallery here, thanks to CCA Cal! Video

5 11, 2019

Hookup Baits Taking Part in Hunting Big Gators

2019-11-05T10:45:58-08:00November 5th, 2019|News & Announcements, Newsletter, Shows & Events|0 Comments

This article originally written by photographer Amy Wellenkamp and published by Ernie Marlan's Mixed Bag Fishing on October 25, 2019. (Re-published with permission) Enjoy the article!  

4 11, 2019

Things to Know About Spotted Sand Bass

2019-11-04T09:58:39-08:00November 4th, 2019|Newsletter, Uncategorized|0 Comments

A while back this article published by California Department of Fish and Wild Life was released about Spotted Sand Bass. It's a few years old, but the information is still the same today! Have a read and let us know what you think about Spotted Sand Bass. Downloadable PDF Version Here

29 10, 2019

Introducing HUB’s New Shad White Color!

2019-10-29T10:56:49-07:00October 29th, 2019|News & Announcements, Newsletter|0 Comments

Introducing the NEW Shad White Hookup Baits is constantly looking for ways to improve your fishing experience. Over the past four years we have introduced baits from 1/32 to 4 oz, The Bullets, Replacement Bodies and an assortment of new colors. However each bait that is designed and released is constantly being tested to see if we can create an even more effective bait. The Original Shad White color has been popular; however, after testing we found that by adding a purple hue to the top base with the pearl bottom matches the hatch of shad, anchovy and juvenile white sea bass and barracuda. The patent design of our baits targets such species as trout, all bass, halibut, lingcod, rockfish, yellowtail and tunas. You can find the original color in our clearance section (30% off MSRP) so be sure to stock up on them while supplies last. I think you will find the new Shad White color is more effective, versatile, and a color you want to be sure to have on hand. Pick up a pack of The Original Hookup Baits for your next fishing trip at one of our retail locations found on our website or at our online store. Purchase Your Shad White Jigs Now!

29 10, 2019

2nd Annual Hookup Baits Tournament – Recap Video

2019-10-29T03:59:58-07:00October 29th, 2019|News & Announcements, Newsletter, Shows & Events, Tournaments|0 Comments

The 2nd Annual HUB Tournament was awesome! A good time was had by all who participated! This video shows the highlights of an incredible day! Please share! For a detailed look at the results & winners, visit If you missed it thats ok, but DON'T MISS NEXT YEAR! Check Out the 2019 Tournament - Winners and More

25 10, 2019

Fans of Hookup Baits – The Troops: Father & Son Story [Video]

2019-10-29T05:44:37-07:00October 25th, 2019|HUB4Groms, Newsletter, Videos|0 Comments

Here is a video of Tom and Cash Troop. Father and son, friends for life, and fishing partners forever! Cash is a Hookup Baits Grom and Ambassador who continues to improve his fishing game. Tom and Cash fish weekly and have participated in numerous tournaments over the past year. They make a great team, friends to many, and both are a very important part of the HUB family. We are so proud of you!

25 10, 2019

BREAKING! Hookup Baits Now in Turner’s!

2019-10-26T05:49:31-07:00October 25th, 2019|News & Announcements, Newsletter, Retail Location|0 Comments

Bringing you BIG NEWS: Hookup Baits is now available in select Turner's Outdoorsman retail shops! Over 20 different shops all over California have partnered with us to help distribute more Hookup Baits to all of you! Turner's Locations As of 10/25/16. More stores / locations will be added soon! Check back to our Where to Buy page for the latest. Chino Hills Corona El Cajon Fountain Valley Kearny Mesa Lake Forest Norwalk Orange Oxnard Palmdale Pasadena Rancho Cucamonga Reseda San Bernardino San Marcos Santa Clarita Signal Hill Temecula Torrance Victorville West Covina View Retail Locations for Turner's Outdoorsman

23 10, 2019

October Grom of the Month – Recap

2019-10-23T14:42:24-07:00October 23rd, 2019|Grom of the Month, News & Announcements, Newsletter|0 Comments

So I had the pleasure of hanging out with my mini me, Grom of the Month for October, Jax, all day at the shop. We made baits, caught his PB large mouth on our way to make a delivery to Anglers Arsenal. Came back, made more baits, then he mastered the FG knot before going home. The passion in this little 7 yr old is awesome. Glad I got to be a part of it! Thanks for the gear from Grom of the Month sponsors Fishworks Clothing, Angler Clothing Company, and Fishgroms. Check out the original post on Facebook or share from our Facebook page! Grom Sponsors