News & Announcements

5 11, 2019

Hookup Baits Taking Part in Hunting Big Gators

2019-11-05T10:45:58-08:00November 5th, 2019|News & Announcements, Newsletter, Shows & Events|0 Comments

This article originally written by photographer Amy Wellenkamp and published by Ernie Marlan's Mixed Bag Fishing on October 25, 2019. (Re-published with permission) Enjoy the article!  

29 10, 2019

Introducing HUB’s New Shad White Color!

2019-10-29T10:56:49-07:00October 29th, 2019|News & Announcements, Newsletter|0 Comments

Introducing the NEW Shad White Hookup Baits is constantly looking for ways to improve your fishing experience. Over the past four years we have introduced baits from 1/32 to 4 oz, The Bullets, Replacement Bodies and an assortment of new colors. However each bait that is designed and released is constantly being tested to see if we can create an even more effective bait. The Original Shad White color has been popular; however, after testing we found that by adding a purple hue to the top base with the pearl bottom matches the hatch of shad, anchovy and juvenile white sea bass and barracuda. The patent design of our baits targets such species as trout, all bass, halibut, lingcod, rockfish, yellowtail and tunas. You can find the original color in our clearance section (30% off MSRP) so be sure to stock up on them while supplies last. I think you will find the new Shad White color is more effective, versatile, and a color you want to be sure to have on hand. Pick up a pack of The Original Hookup Baits for your next fishing trip at one of our retail locations found on our website or at our online store. Purchase Your Shad White Jigs Now!

29 10, 2019

2nd Annual Hookup Baits Tournament – Recap Video

2019-10-29T03:59:58-07:00October 29th, 2019|News & Announcements, Newsletter, Shows & Events, Tournaments|0 Comments

The 2nd Annual HUB Tournament was awesome! A good time was had by all who participated! This video shows the highlights of an incredible day! Please share! For a detailed look at the results & winners, visit If you missed it thats ok, but DON'T MISS NEXT YEAR! Check Out the 2019 Tournament - Winners and More

25 10, 2019

BREAKING! Hookup Baits Now in Turner’s!

2019-10-26T05:49:31-07:00October 25th, 2019|News & Announcements, Newsletter, Retail Location|0 Comments

Bringing you BIG NEWS: Hookup Baits is now available in select Turner's Outdoorsman retail shops! Over 20 different shops all over California have partnered with us to help distribute more Hookup Baits to all of you! Turner's Locations As of 10/25/16. More stores / locations will be added soon! Check back to our Where to Buy page for the latest. Chino Hills Corona El Cajon Fountain Valley Kearny Mesa Lake Forest Norwalk Orange Oxnard Palmdale Pasadena Rancho Cucamonga Reseda San Bernardino San Marcos Santa Clarita Signal Hill Temecula Torrance Victorville West Covina View Retail Locations for Turner's Outdoorsman

23 10, 2019

October Grom of the Month – Recap

2019-10-23T14:42:24-07:00October 23rd, 2019|Grom of the Month, News & Announcements, Newsletter|0 Comments

So I had the pleasure of hanging out with my mini me, Grom of the Month for October, Jax, all day at the shop. We made baits, caught his PB large mouth on our way to make a delivery to Anglers Arsenal. Came back, made more baits, then he mastered the FG knot before going home. The passion in this little 7 yr old is awesome. Glad I got to be a part of it! Thanks for the gear from Grom of the Month sponsors Fishworks Clothing, Angler Clothing Company, and Fishgroms. Check out the original post on Facebook or share from our Facebook page! Grom Sponsors

13 10, 2019

BREAKING! Save Up to 30% at Hookup Baits’ New Clearance Store!

2019-10-14T10:54:56-07:00October 13th, 2019|News & Announcements, Newsletter, Your Hookups|0 Comments

We are proud to launch our new Clearance Store - where you can save up to 30% off of our products! Hookup Baits, Inc. takes great pride in the product we manufacture and we are always looking for new ways to improve the effectiveness and versatility of the baits. That being said, we have created the Clearance Store to be able to offer our customers the ability to purchase items with color variance, colors that are being discontinued or replaced or packaging that may not meet our standards. Some of the color variations you may find at the store are "one of a kind" and only available while supplies last. All items in the store have passed quality control to be sure they are as effective as the original baits and replacement bodies we sell. Be sure to always check out the clearance store as WE WILL ADD ITEMS MONTHLY for extra savings and unique products that will be offered as supplies last!! Get to shopping! DISCLAIMER Clearance items are 30% off. Colors may vary slightly from original Hookup Baits. All sales are final. Original Shad White color is being discontinued as we will be coming out with a new and improved color shortly. Get them while supplies last. VIEW CLEARANCE ITEMS  

11 10, 2019

2nd Annual Hookup Baits Tournament – Winners

2019-10-11T09:48:28-07:00October 11th, 2019|News & Announcements, Newsletter, Shows & Events, Tournaments|0 Comments

What a great day for a tournament! We are so proud of these tournament winners. Here are the 2019 Tournament standings: Tournament Standings Rock and Dock Division GROM Cash Troop - 40.5 Wyatt Kirkendall - 38.00 Max Sipes - 35.75 ADULT Tom Troop - 45.75 Roger Stern - 37.00 No entry/Award of cash and prizes raffled off Kayak/Float Tube/Paddle Board Division GROM Jackson Howard - 40.00 Tanner Cummings - 39.25 Devin Tear - 10.25 ADULT Danny Jones - 46.25 Dan Corey - 43.00 Darrell Sander - 39.75 Boat Division Ain't Got a Clue - 58.75 The Glenn's - 54.00 Patrick Sommers Team - 53.25 Casting Contest Brenden Robeson 92 ft VIEW TOURNAMENT INFO Thank you to our Sponsors Major Sponsors Other Sponsors

9 10, 2019

Thank You Sponsors – 2nd Annual HUB Tournament

2019-10-09T13:29:40-07:00October 9th, 2019|News & Announcements, Newsletter|0 Comments

In case you missed it, we had an amazing 2nd Annual HUB Tournament. Thanks to these sponsors, this year's tournament was a HUGE success. We really wouldn't have been able to do it without you all. Thank you for helping us make the tournament run smoothly and seamlessly!   VIEW TOURNAMENT INFO   2019 Tourney Sponsors

30 09, 2019

2nd Annual HUB Tournament – Q&As

2019-09-30T15:47:30-07:00September 30th, 2019|News & Announcements, Newsletter|0 Comments

In case you missed it, we did a live Q&A with Chad and Frank for this year's annual HUB Tournament which takes place on Saturday, October 5th, 2019. Here are the questions and answers for those who couldn't tune in! LEARN MORE AND REGISTER Q&As Q: I already signed up for the tournament but didn’t participate in the jackpot. Can I still participate in the jackpot and how do I pay? A: It is not too late to sign up for the jackpot if you have already registered for the tournament. To enter the Jackpot is $50 and it can be paid at registration via cash or credit card the day of the event. You will receive a wrist band indicating you have paid for the Jackpot. Q: I am a member of the Freedom Boat club. Can I use one of their boats for the tournament? A: Please check with Dan, the owner of Freedom Boat Club in San Diego for availability and clearance to use their boats. There are no restrictions for using their boat or an other rental boat as long as it is inspected at registration. If your boat is not trailered their will be a tournament judge at the launch ramp to inspect your vessel for clearance. Q: Can we sign up for the tournament the day of the event? A: Yes, however we can not promise there will be tournament shirts available in your size. Cash or credit card will be accepted as [...]

27 09, 2019

2nd Annual Hookup Baits Tournament is Days Away!

2019-09-27T11:22:44-07:00September 27th, 2019|News & Announcements, Newsletter, Shows & Events, Tournaments|0 Comments

Have you registered for the 2nd Annual Hookup Baits Tournament?! In just a few days, our HUB tourney will be held at Dana Landing on Saturday, October 5, 2019. This year is going to be bigger and better than ever! Great awards, prizes, raffle items and fun for all! All profits from the tournament will go towards the HUB GROM Program and to help get more of our Veterans out on the water! Hurry and register before it's too late! LEARN MORE & REGISTER