News & Announcements

We are honored and thrilled that after years of hard work, Hookup Baits has been awarded a Utility Patent for the Hookup Baits jig! U.S. Utility Patent No. 10,219,496 U.S. Design Patent No. D822,147 By using only Original Hookup Baits jigs, you can rest assured that you are fishing with the most productive and versatile bait on the water. We thank our Hookup Baits team members, family, partners and friends and mostly YOU, our customers, for helping us get to this point. We can’t be more excited about this big news and look forward to delivering you more Original Hookup Baits! Buy Now!

Last spring while fishing for Yellowtail we had a bite where anything larger than our 4" baits would not get touched. This also happens often with tuna when they are keyed in on small baits. So for this situation a heavier bait for further cast, faster sink, and a stronger hook to handle big Tuna and Yellowtail needed to be designed. This bait also needed to swim straight with a fast retrieve, and a small profile. With all of this in mind, we took these ideas back to the shop and designed what we now call the HUB Bullet! The Hookup Baits team put these baits to the test all last summer and they proved to be very effective on everything, especially on fish that chase such as pelagic fish. We had our best summer of Yellowtail fishing ever with limits just about every trip and 3 Yellowtail over 30 lbs...all caught on the HUB Bullet! Last spring we also experienced the White Sea Bass bite. The Sea Bass were keyed on Red Crab and the HUB Red Crab 5/8 was supreme. The only problem was catching big White Sea Bass on the smaller baits with smaller hooks. Now with the new HUB Bullet, that problem is solved! Same size bait, but stronger Owner Hooks. The HUB Bullet comes in 1 oz (3/0, 3 X Strong Owner Hook) and 1.5 oz. (5/0, 3X Strong Owner Hook) with proven colors of Mint, Sardine Green, Chovy, Purple Silver and Red Crab. [...]

Hookup Baits is proud to be a sponsor of Anglers Chronicle Radio and TV show. You can catch Sergio and his team every Saturday from 5:00-7:00 am on AM830 KLAA Angels Baseball Network. They talk about local fishing, special events going on in Southern CA and much more! Great show that you will not want to miss. You can also hear our new commercial for Hookup Baits during the show. Thanks for tuning in! Check out our new commercials! Commercial #1   Commercial #2

Congrats to Jojo, CFO of Hookup Baits on achieving the San Diego Rod & Reel Club Lady Angler of the Year Award today. Your awesome!!! #hookupbaits #sdrodandreelclub Check out the original facebook post here and share from our page!