News & Announcements

28 06, 2020

Hookup Baits, Inc. Has Joined the American Sportfishing Association!

2020-06-28T15:30:30-07:00June 28th, 2020|News & Announcements, Newsletter|0 Comments

The future of Sportfishing is something that has been on our hearts lately. With everything that has been going on recently, we've decided to take a big step and join the American Sportfishing Association (ASA)! Learn more about ASA at

16 06, 2020

Father’s Day is Around the Corner! Save 15%!

2020-06-16T10:21:16-07:00June 16th, 2020|News & Announcements, Your Hookups|0 Comments

Behind Every Good Kid Is A Great Dad! Celebrate Dad this year by giving him some of his favorite Hookup Baits or a gift certificate. We honor every Dad out there in saying thank you for keeping the family tradition of fishing going, being your child's best fishing buddy, and spending time on the water together. Happy Fathers Day!! Here's the Deal Free U.S.P.S. / Parcel Shipping on ALL ORDERS! 15% Off Entire Online Store - use code below! FATHER20 Special offer is valid between Wednesday, June 17, 2020 - Midnight on Thursday, June 18, 2020 SHOP NOW!

28 05, 2020

New Scent Now Available – Mermaid’s Milk Crawfish!

2020-05-28T08:24:51-07:00May 28th, 2020|News & Announcements, Newsletter|0 Comments

For a few years now our original Mermaids Milk Scents have proven to be very effective when added to the Hookup Baits. We have had a lot of request for freshwater scent, so went to work developing and thoroughly testing the product before release. The freshwater bass tournament team we support loved the product! They said it "improved the bites" and found the bass hanging on to the bait longer for a better hookup ratio. Although the scent is developed to be applied inside the hollow section of the Hookup Baits, it is also very effective when added to any bait you choose to throw. It supplies the natural oils of crawfish, the color of a prime crawfish ready to eat, plus a scale trail to entice more feeding reaction. Give it a try as we think you will like it! Thanks for all of your support. Catches with Crawfish Scent Shop New Product Now!

29 04, 2020

Hookup Baits Online Store Now Accepts Apple Pay!

2020-04-29T18:20:50-07:00April 29th, 2020|News & Announcements, Newsletter, Your Hookups|0 Comments

We are proud to announce that our online store now accepts apple pay! Apple Pay lets you check out in our store with one tap when using the Safari browser on iPhone, iPad, and Mac. It makes the purchasing process easier. When using Apple Pay, you don’t have to manually enter your credit card details or shipping info as this is already securely stored on your device. All you need to complete a purchase is to choose Apple Pay at checkout and identify yourself with Touch ID or Face ID. SHOP NOW!    

28 04, 2020

Springtime Fishing with Hookup Baits

2020-04-28T10:59:28-07:00April 28th, 2020|Fishin' Reports, News & Announcements, Newsletter|0 Comments

We have put together a list of the most popular baits, techniques, and suggestions for your springtime fishing. Though these are suggestions based on what we found most effective all colors that we offer can be used and work. Sierras Trout Opener Target Species-Rainbow Trout, Cutthroat, Brook & Brown Trout 1/32 & 1/16 oz Hookup Baits in Black Gold, Brown Gold, Red Crab, Shad White, and Yellow White. Adding Mermaids Milk Garlic Scent to the bait helps with a 2 or 4 lb. line on an ultralight rod with a spinning reel. Freshwater Bass Fishing Target Species-Large and Small Mouth Bass, Striped Bass Majority of the bait fish in the lakes are small during the Spring. For best results match the hatch with the 1/16 & 1/8 oz. Hookup Baits Chovy, Sardine Green, Mint, Shad White, and Brown Gold. The replacement bodies Texas weedless rigged freelined like a fluke or on a drop shot filled with Mermaids Milk can also be deadly. For Stripers throw the 1 oz. Big Game in Chovy, or Shad White. Light to Medium set up with 6-10 lb line for large and smallmouth bass. Medium set up with a 10-20 lb line for Stripers. Bay Fishing Target Species-Spotted Bay Bass, Sand Bass, Calico Bass & Halibut While targeting the bay bass bite in the spring, we experience the bonus of Halibut coming into the bays to spawn. 1/4, 3/8 & 5/8 oz. Hookup Baits are the sizes you want depending on depth and current. Sardine [...]

26 04, 2020

The Secret to Finding White Sea Bass Around Southern California

2020-04-28T11:01:45-07:00April 26th, 2020|Fishin' Reports, News & Announcements, Newsletter|0 Comments

Originally posted on 2/26/2020. Updated on 4/28/2020 A White Sea Bass (WSB) in California is on many angler’s bucket lists as it a favorite for its table fare and a challenge to catch. Over the past 3 years, a big majority of WSB were caught on California's coast on a Hookup Bait (HUB). From Ventura's Channel Islands, Santa Monica Bay, Catalina, Kelp lines from Newport to Oceanside, San Diego, Coronado Islands, and Ensenada. This data comes from social media, fishing reports, the many success stories we love and receive at Hookup Baits and from our own personal experiences from the HUB Crew. We would like to share this information to help anglers in trying to catch one of these elusive ghosts that we are blessed to have living on our coast. Where to Look? Let’s start with the Channel Islands and work our way down to Ensenada. Each area’s technique differs a little. But the main thing they all have in common is keeping the bait in the zone. WSB are usually suspended so keeping the bait in the middle water column is important. A lot of the WSB are caught while fishing calico and sand bass while the bait is sinking or being retrieved through the zone. If you are going just for WSB you’re going to want to make a long cast, let the bait sink halfway down then do a slow lazy retrieve with a pause every 5 to 10 cranks. Slow trolling also works. Channel Islands [...]

30 03, 2020

A Message from HUB During These Uncertain Times: COVID-19

2020-03-31T12:59:05-07:00March 30th, 2020|News & Announcements, Newsletter|1 Comment

In compliance with the Governor's orders, our shop is temporarily closed during these uncertain times. The good news is we have lots of inventory thanks to our great team at the shop, and our online store is open! We are shipping daily with free shipping on all standard orders! Be sure to check out our NEW RELEASES from the Fred Hall Show that are now offered online. We also have a limited amount and sizes of Sexy Sardine available. Lots to check out so don't miss this opportunity. SHOP NOW!   Our wish for you is for you to be healthy, spend time with your family, make each other laugh a little more, enjoy a little slower pace, and focus on becoming the best person and fisherman you can be! Watch those YouTube videos, and check out our educational videos at

24 03, 2020

Introducing HUB’s 3 New Products!

2020-03-31T13:00:25-07:00March 24th, 2020|News & Announcements, Newsletter|0 Comments

We now have all the new release baits from Fred Hall Long Beach Show available in our shop! Plus we still have a limited amount of Sexy Sardine Baits. Get them before they are gone!! Check each one out below. ALL STANDARD SHIPPING IS FREE!!! Fun Facts Click on the product you're interested in to learn more about each one...from Chad! WSB Special 5/8 oz. Jig XXL Custom 6 0z. Jig XL Replacement Bodies Shop New Products Now!

18 03, 2020

Social Distancing Sale! Save 15%!

2020-03-24T11:49:58-07:00March 18th, 2020|News & Announcements, Your Hookups|0 Comments

We hope you, your families, and colleagues are doing well during these uncertain and unpreceded times! While we have taken measures to protect our team members during the COVID-19 outbreak, we're still making baits and have a decent inventory! And while it's not recommended to hang with large groups, there's something special about fishing alone or with a family member and there are still many places to go fishing. We need more positivity in the world today, so we've created a sale to help bring something positive to your doorstep! Here's the Deal Free Shipping on ALL ORDERS! 15% Off Entire Online Store - use code below! SOCIAL2020 Special offer is valid between Thursday, March 19, 2020 - Midnight on Saturday, March 21, 2020 SHOP NOW! Shop Our New Products!

10 03, 2020

RECAP: 2020 Fred Hall Show Was A Success!

2020-03-31T11:10:54-07:00March 10th, 2020|News & Announcements, Newsletter, Shows & Events|0 Comments

Five years down at the Fred Hall Long Beach Show!! This year we did things a little differently. We were proud to partner with Bob Sands Tackle, Performance Tackle, Turners and Ketcham Tackle in having them carry our main products. We want to thank them for all of their support and our customers for their purchases. It was another successful year! Look for our products at the Fred Hall Del Mar show scheduled for May 21-24th. Day of the Docks has been rescheduled to 2021. Check out the original post on Facebook or share from our Facebook page!