News & Announcements

Over the past year fishing many lakes in California, Utah, Nevada, Wyoming, and Oregon for trout, we noticed that the main forage fish for big native trout is the Chub. So, Chad went back to designing and testing a bait that matches these fish. The action of the patented design is always a winner for all fish in freshwater or saltwater, so the design of the bait remains the same. However, by testing different shades of color on a pearl body looking to match the look of small Chubs, Chad came up with one that proved repeatedly to be a winner in catching many big rainbows, cutthroat, and brown trout. It has been also very effective on freshwater bass, saltwater spotted bay bass, and halibut. July 15, 2021 Chub release will include the 1/32 thru 1/4 oz baits in scented and unscented. This color will be part of the standard product line available for retail partners and online store. The upcoming release of the 3/8 thru 1.5 oz baits is coming soon.

Get ready for another new release from Hookup Baits coming soon. We have been testing this bait for over the past year and it is another winner! We will release the bait in 1/32 - 1/4 oz sizes in scented and unscented baits. The later launch will include all of the sizes and this will be a bait that will be added to the standard product line. Get ready to see some posts and get ready to order as soon as it is released! You are going to want this new bait!!

Sexy Smelt is back! We are launching June 1st a limited edition of the Sexy Smelt in the Large 5/8 oz, Big Game 1.5 oz, and the NEW 1 oz Bullet sizes! You have seen the post of what customers are catching on the Sexy Smelt, so be sure to get yours while supplies last! Great for Yellow Tail, White Sea Bass, Rockfish, Halibut, and Bass. Sizes: 5/8 oz 1 oz Bullet 1.5 oz Shop New Product Now!

Just in time for Summer, we're bringing a new design to the Sun Shirt! Not only is this shirt great for staying cool in the warm weather and strong sunlight, it also has a pretty rad new style. Make sure to check them out while supplies last! Sizes: Small - 3XL Shop New Product Now!

We are having such beautiful weather these days and with the Rock Fishing opening, we see a lot of our XL baits heading out the door. Because of their effectiveness, we went back to the drawing board to retool and launched a teaser in March. It was a big success, so we are going to make it standard moving forward for the 3, 4 and 6 oz. Buy a 3, 4, or 6 oz XL bait and get a free Replacement Body of the same color for the same price!!! See our instructional video of how to use the replacement bodies. We will continue to offer just the replacement bodies for the 3 and 4 oz. in Red Crab, Sardine Green, and Mint. All product orders of $25 or more will receive free shipping. USPS will be used to ship these orders. We have also added additional shipping options if you need your baits quickly. There is an upcharge for these services from USPS and Fed Ex. Hookup Baits in the Kitchen We know the baits work in catching fish. Now we want to put together some of your favorite recipes for cooking fish, side dishes, desserts, and appetizers. Please send to us HERE as we are putting together a HUB Cookbook. The proceeds of the cookbook will go to a local GROM or charity. HUB Apparel Be sure to check out our apparel with some great Spring/Summer pricing and some new things to be added soon like Sunshirts!!! You [...]

We were very fortunate to have our Hookup Baits CFO make the top finalist of the San Diego Business Journal Top CFO of the Year! Not only is Jojo part-owner of Hookup Baits she is our CFO that wears many hats in the company. She is the one that believed in Chad when one night over dinner he told her in the early months of dating, "that he had an idea of how to make a bait that would change how people fish". When she asked if he had ever made such a bait his response was "no" but it was the confidence in his voice that she knew they had to try. Three months of being in design mode, Chad created the first Hookup Baits, and this fall we will celebrate our 6th year in business! As one of the finalists, Jojo shared what an honor it was to be among such amazing CFO's in San Diego as she proudly wore her Hookup Baits apparel during the final interview. Congratulations to Jojo for being named one of the CFO finalists! 

March is always a time to gather at Fred Hall Show in Long Beach to introduce new products, see old friends and be face to face with our customers. Due to COVID, the show was not open however we launched a new product every week of March in lieu of Fred Hall. Small Replacement bodies were introduced in selected colors (Yellow White, Black Gold and Pink Silver). Mermaids Milk Crawfish has been on fire in the 2 oz. Now released in the 2 and 4 oz sizes. Though it was designed for Freshwater fishing we have found it very effective for saltwater fishing as well. Sexy Smelt Limited Edition 1.5 oz was brought back, and we sold out quickly! Will let you know if we bring the bait back in the future. New 1/4 oz. available in unscented baits! Unscented baits available in selected sizes and colors. Shop Now!