News & Announcements

We want to say THANK YOU as we celebrate our 6th Anniversary! It is hard to believe that 6 years ago this October, Jojo asked Chad one night over dinner, what he would want to do if he could do anything in the world…his response was “to design a bait that would change how people fish”. Within days thereafter, Chad started designing, testing, and perfecting the baits that we know well called “Hookup Baits”. In reflecting, Chad has said that was an amazing time in his life to concentrate 100% on the design of the baits taking all the 30 years of knowledge to come up with the design. From a basement to a garage to outgrowing a warehouse in just a few years Hookup Baits has grown quickly, changed how people fish as they are easy to use and incredibly effective in catching fish from coast to coast. Our success has a lot to do with you, our customers as well. Thank you for taking a chance and trying these baits, thanks for all your support and sharing photos of what you catch. Thanks for all the questions and feedback over the years as we respond and listen to each of you. Designing a bait was the foundation and with that, we also wanted to create a business that gives back to the community-our wounded warriors, fishing clubs, and we established the highly successful GROM Program that encourages our young anglers as well as gets kids out fishing. [...]

Back by popular demand!! Limited Edition Trout Box available in scented and unscented. You are going to want one of these unique limited edition trout boxes that come in scented and unscented boxes. More information coming soon on what is available in each box as well as our price to celebrate our 6th year in business anniversary! They will be limited released on October 15th, so be sure to get your trout box to head out and catch your PB Trout!!

Available in 1/32 thru 1.5 oz. sizes as well as 1/32, 1/16, 1/8 and 1/4 oz. unscented baits. Chub will be part of the Hookup Baits standard line of product. Learn more about the Chub color here. Shop Now

We are honored and thrilled that after years of hard work, Hookup Baits has been awarded another Utility Patent for the Hookup Baits jig! U.S. Utility Patent No. 10,219,496 & 11,109,579 U.S. Design Patent No's. D822,147 & D851,724 By using only Original Hookup Baits jigs, you can rest assured that you are fishing with the most productive and versatile bait on the water. We thank our Hookup Baits team members, family, partners, and friends, and mostly YOU, our customers, for helping us get to this point. We can’t be more excited about this big news and look forward to delivering you more Original Hookup Baits! Buy Now!