News & Announcements

To all Veterans of all branches... Thank you for your sacrifice, your bravery, and the example you set for us all. In short, thank you for your service! To all those who have served, and those who continue to serve… Happy Veterans Day! A big part of Hookup Baits and the HUB family is giving back to our community. On November 10th, we are offering 10% off plus free shipping for all orders placed on Veteran's Day! Part of the proceeds of the day will be donated to support Dustin at Dixie Wretched Fishing who offers free fishing trips to our vets and first responders. Any company that would like to join in making a contribution to support these fishing trips please contact [email protected] Let's show how strong we are as a fishing community in supporting these trips to say thank you on this special day!

We wanted to say thank you for all of your support and in celebrating our 5th year anniversary we are launching a limited edition of the Sexy Smelt. This tri-color is available in 1/4 oz, 5/8 oz, and 1.5 oz. We tested the bait for the past year and this summer it was so effective on Bass, Halibut, Yellow Tail, White Sea Bass, and Rockfish. For rock fishing, we recommend using the double rig set up and all instructional videos can be found at www.hookupbaits.com/videos/. You can also use our Mermaid Milk Crustacean scent to give the bait a red belly look and scent trail that the fish crave. The launch of the Sexy Sardine was so successful, so we went back to design to create another tricolor that we find even MORE effective and successful! The release is a limited edition, so be sure to place your order or touch base with your local retail stores to see if they carry the new product. Thank you again for all of your feedback on what you catch, support over the years, trust you have in us for the quality of products we design, and continue the legacy of fishing. Sizes: 1/4 oz 5/8 oz 1.5 oz Shop New Product Now!

From an idea over a dinner date to today over 80 retail locations and customers throughout the US, Hookup Baits is proud to celebrate our 5th year in business! We could not have achieved this success without each and every one of you! We are proud of the products we manufacture and we are especially proud of the community and family that has been created over the years. So many laughs, so many fish caught, and friendships made that will last a lifetime. We have much more to share with you in October!

Last year we were asked by a Southern CA fisherman that does a lot of lobster fishing if we had ever considered using our Mermaids Milk for lobster fishing. So, Chad went into design mode and with the help of one of our fellow HUB Team members, we tested the new design with our Mermaids Milk scent against what is typically used for lobster fishing. During the lobster season last year, we found that the Hookup Baits Lobster Candies with Mermaids Milk was beyond effective! Features: Long-lasting Easy to use Simple application No clean up required Cost-effective No mess on the boat No collecting and storing bait More freezer space Lightweight and portable for kayak fisherman Durable Natural feel to the lobster Slow-release scent trail Mermaids Milk uses real fish oils in scent More lobsters for dinner! The Lobster Candies Kit comes with (2) baits ready to use and a 4 oz. Mermaids Milk Fin Bait Scent for $19.99. Teaser Video https://www.youtube.com/watch?v=XhxX0By7Pc4 Shop New Product Now!