About Hookup Baits, Inc.

Hookup Baits is a small business located in San Diego, CA that designs and manufactures the Original Hookup Baits jigs. The founders and owners bring to the table over 30 years of experience in the fishing industry and one day decided to “design a bait that would change how people fish”. These versatile baits are available in variety of colors and in sizes from 1/32 to 4 oz designed for freshwater and saltwater. In three years, the company who started in a small studio, to a basement, to a two car garage and now at a 2400 warehouse space that we have outgrown in the past year we would have never imaged so much growth in a short period of time. When asked how we became so successful it is all about make fishing fun, designing a bait that gets bit, the values of the company, the passion to give back to the fishing industry, and our Hookup Baits family that has been so supportive. We employ around 20 employees and proud to say our product is made in the USA.

We believe in recycling, giving to charitable causes outside and within the fishing community, we believe in doing community service for those less fortunate, we believe in each and every person that comes into work each day to make these amazing baits. There is such a wide variety of backgrounds at the shop which is what makes us so unique and a true family. We draw upon each of our strengths in improving processes, quality and overall running of the business. We also listen to each other and are there for each other in good time and bad. We are more than just a jig manufacturer in the culture we have created.

Hookup Baits is dedicated to making your next fishing adventure a more enjoyable, action-packed, and memorable experience.