About Hookup Baits, Inc.

Hookup Baits calls San Diego, CA home where we design and manufacture the Original Hookup Baits jigs. The Founders and Owners bring to the table over 35 years of experience in the fishing industry and one day decided to “design a bait that would change how people fish”. These versatile baits are available in a variety of colors and in sizes from 1/32 to 6 oz. designed for freshwater and saltwater fishing. In over five years, the company started in a small studio, moved to a basement, then to a two-car garage, and now we are at a 2400 warehouse space that we have already outgrown in the past year. We would have never imaged so much growth in a short period of time! When asked how we became so successful, we said that it is all about making fishing fun, designing a bait that gets bit, and the values of the company. We employ around 20 employees and proud to say our product is made in the USA.

We believe in…

  • recycling and keeping our oceans clean
  • giving to charitable causes outside and within the fishing community
  • doing community service for those less fortunate
  • each and every person that comes into work each day to make these amazing baits
  • drawing upon each of our strengths in improving processes, quality, and overall running of the business
  • listening to our customers, retail partners, and team members
  • in being there each other in good time and bad
  • being more than just a jig manufacturer by building memories of catching fish on our baits
  • the Hookup Baits family and culture we have created

Hookup Baits is dedicated to making your next fishing adventure a more enjoyable, action-packed, and memorable experience.