Stayed Tuned for our Veteran’s Day Sale!

To all Veterans of all branches... Thank you for your sacrifice, your bravery, and the example you set for us all. In short, thank you for your service! To all those who have served, and those who continue to serve… Happy Veterans Day! A big part of Hookup Baits and the HUB family is giving back to our community. On November 10th, we are offering 10% off plus free shipping for all orders placed on Veteran's Day! Part of the proceeds of the day will be donated to support Dustin at Dixie Wretched Fishing who offers free fishing trips to our vets and first responders. Any company that would like to join in making a contribution to support these fishing trips please contact [email protected] Let's show how strong we are as a fishing community in supporting these trips to say thank you on this special day!

2020-10-29T16:59:03-07:00October 29th, 2020|News & Announcements, Newsletter|0 Comments

Husband Brags About His Wife’s HUB Victory!

We do love a good brag! Especially when it's a man bragging about how awesome his wife fishes! "So... I have to brag on my wife. She won the little local SD Fish Session this morning at San Diego River using a HookUp Bait. The bait is evident in the photo of the winning fish. She was using the Black Gold 3/8". In fact one her very first cast of the morning she hooked into something that peeled off a lot of her spool before spitting the HookUp Bait out. I suspect it was the jackpot-winning halibut for the ongoing jackpot but that's just a fish story. Thanks for making my wife's fishing experience a good one! I just placed an order the replace some missing colors in my/our tackle box." - Mike Maysey Check out the forum mentioning her win at!  

2020-10-27T15:39:26-07:00October 18th, 2020|Newsletter, Testimonials|0 Comments

Celebrating our 5th Anniversary! Limited Edition – Sexy Smelt

We wanted to say thank you for all of your support and in celebrating our 5th year anniversary we are launching a limited edition of the Sexy Smelt. This tri-color is available in 1/4 oz, 5/8 oz, and 1.5 oz. We tested the bait for the past year and this summer it was so effective on Bass, Halibut, Yellow Tail, White Sea Bass, and Rockfish. For rock fishing, we recommend using the double rig set up and all instructional videos can be found at You can also use our Mermaid Milk Crustacean scent to give the bait a red belly look and scent trail that the fish crave. The launch of the Sexy Sardine was so successful, so we went back to design to create another tricolor that we find even MORE effective and successful! The release is a limited edition, so be sure to place your order or touch base with your local retail stores to see if they carry the new product. Thank you again for all of your feedback on what you catch, support over the years, trust you have in us for the quality of products we design, and continue the legacy of fishing. Sizes: 1/4 oz 5/8 oz 1.5 oz Shop New Product Now!

2020-10-14T15:10:39-07:00October 14th, 2020|News & Announcements, Newsletter|0 Comments

New Retail Location – Tackle Warehouse in San Luis Obispo

Hookup Baits will now be sold in San Luis Obispo, CA at Tackle Warehouse! This shop will be yet another one of our retail stores. Make sure to check them out for the newest Hookup Bait products. Head over to their website for more updates and info! Shop info: 181 Suburban Road San Luis Obispo, CA 93401 (805) 548-2001 Click the button below for other retail locations. Where to Buy!

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