Introducing the NEW Shad White
Hookup Baits is constantly looking for ways to improve your fishing experience. Over the past four years we have introduced baits from 1/32 to 4 oz, The Bullets, Replacement Bodies and an assortment of new colors. However each bait that is designed and released is constantly being tested to see if we can create an even more effective bait. The Original Shad White color has been popular; however, after testing we found that by adding a purple hue to the top base with the pearl bottom matches the hatch of shad, anchovy and juvenile white sea bass and barracuda. The patent design of our baits targets such species as trout, all bass, halibut, lingcod, rockfish, yellowtail and tunas.
You can find the original color in our clearance section (30% off MSRP) so be sure to stock up on them while supplies last. I think you will find the new Shad White color is more effective, versatile, and a color you want to be sure to have on hand. Pick up a pack of The Original Hookup Baits for your next fishing trip at one of our retail locations found on our website or at our online store.