We can’t be more excited to launch another new color! (It’s the 2nd one this year) We are pleased to introduce “Purple Silver”! We first developed the color over a year ago. After refining the perfect prototype, we tested this Purple/Silver jig over the past year and we have found where it shines: pelagic fish such as Tuna, Bonita, Dorado and Yellow tail but other fish love it too. The new color is available in all sizes so head on over to our Online Store and pick some up!