It’s here again . . . our Birthday! We cannot be more proud and excited to say that we turned 3 years old this month. As we reflect the past 12 months, we first want to say thank you. Thank you to our loyal customers, tackle stores that carry our products, sponsors, HUB employees/family, friends and business partners. We could not have had such an amazing year without all of you! There are so many highlights of the year; however, here are a few we are very proud of:

  • Establishing the Grom of The Month Program
    • Each month a Grom (young angler) is chosen for a day of fishing with Chad, all of the Hookup Baits they can fish with, training on how to use them, lunch for the Grom and two others is provided.
  • Awarding of our Design Patent.
  • Introduction of Mint color jig.
  • Nearly 20 Employees – Employing vets, retirees from law enforcement, and business owners!
  • Charitable contributions to support art classes at Alpine Elementary, CCA CAL, San Diego Anglers, San Diego Rod and Reel, Warrior on the Water, and Nice Guys of San Diego to name a few.
  • Hookup Baits are now found in 28 Tackle Stores and Shops – and we are adding more!
  • 1st Annual Hookup Baits Tournament supporting CCA CAL and San Diego Anglers Warriors on the Water was a HUGE Success!

As Hookup Baits looks at the next 12 months, it is going to be an exciting time! We continue to raise the bar in how we can support the fishing industry and give back to our young fisherman. We are going to continue to find ways to make fishing fun for all ages, men, women and kids. We have more designs to be released soon, and as a small business we want to support those we employ every day to help make this great product. Thank you again for your continuous love and support. We are excited about what is next for Hookup Baits!

Our Gift to you…

For all of your support, we are offering:

  • Free Shipping on all orders*
  • All orders will include a FREE 1/4 jig** as a gift to say thanks!
  • Use coupon code:


*Sale ends Saturday, 10/27/18 @ Midnight.
**The color will be at our discretion.



– Chad, Jojo and the Hookup Baits Family

Enjoy photos of the past year!